NEW | Apple of my Eye


Apple has released the iPhone Xs and iPhone Xs Max, their most advanced iPhones ever.

The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature advanced Super Retina displays, a faster and improved dual camera system that offers outstanding photo and video features. The new devices feature a 7-nanometer chip the A12 Bionic, with a next-generation Neural Engine. The new iPhones will provide faster Face ID, broader stereo sound, a new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available in stores Friday, September 28 2018.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

All-Screen Designs

The iPhone Xs and iPhone Xs Max build on the all-screen design of the iPhone X and feature the sharpest displays with the highest pixel density of any Apple device.

The New devices come in 5.8-inch, and 6.5-inch sizes, this Super Retina display with a custom OLED design supports Dolby Vision and HDR10 and have iOS system-wide colour management.

Apple iPhone Xs

The iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 % greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

Wider stereo playback creates a more immersive soundstage. The front and back glass design feature the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. The iPhone Xs and iPhone Xs Max are now IP68 rated for water resistance up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and even wine.

A12 Bionic processor

The Apple-designed A12 Bionic, one of the most powerful chips in a smartphone, features the first 7-nanometer chip for a smartphone, that will deliver industry-leading performance in a more power-efficient design.

The A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15% faster, four efficiency cores that are up to 50% more efficient, a four-core GPU that is up to 50% faster, powerful Apple-designed Image Signal Processor (ISP), a video encoder and more.

A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer battery life than iPhone X, and iPhone Xs Max provides an hour and a half longer battery life than the iPhone X.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning.

Dual Camera System

The iPhone Xs continues to bring new innovation to photography.

The new devices have capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and excellent image detail, superior bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app.

A new 12MP dual camera system with 2x optical zoom and dual optical image stabilisation offer superior iPhone photography. The dual camera system features dual optical image stabilisation while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced Portrait mode comes to iPhone Xs and iPhone Xs Max for even more sophisticated bokeh. Depth Control allows users to adjust the background blur in Portrait mode photos.

The iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as an extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Advanced technologies

Face ID, a secure facial authentication system, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.

The iPhone Xs and iPhone Xs Max introduce Gigabit-class LTE for even faster download speeds and Dual SIM through the use of a nano-SIM and digital eSIM (where supported) .

iOS 12

The iPhone Xs and iPhone Xs Max come with iOS 12. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and features new Animoji and Memoji.

Screen Time helps users understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri, and new privacy features help protect users from being tracked on the web.

Photos are even easier to share in iOS 12 with smarter suggestions and improved search.

Pricing and availability

The iPhone Xs and iPhone Xs Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at R21,999 and R23,999, respectively, from Apple stores countrywide as well as all the mobile operators
customers will be able to purchase the iPhone Xs and iPhone Xs Max from Friday, September 28, 2018.

Steven Ambrose | | @ambio | mail me |

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