NEW | Samsung Pay comes to South Africa

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Samsung Electronics has introduced its mobile payment service, Samsung Pay, to South Africa. Samsung Pay is now available in 24 markets worldwide, the local launch underscores Samsung’s commitment to delivering a secure and convenient mobile wallet experience to consumers worldwide.

Samsung Pay is the most widely accepted mobile payment platform, enabling users to make mobile payments almost anywhere using both Magnetic Card (MST) and contactless (NFC) technology. Samsung Pay is the first of its kind in Africa, and it offers a flexible payment solution that features the benefits of both a physical and mobile wallet to make in-store purchases safer and more straightforward.

Safe and Secure

Samsung Pay ensures all transactions are secure and authenticated by the user.

Authentication is done using Samsung’s defence-grade Knox security platform and biometric authentication through iris or fingerprint scanning. Users can have peace of mind that their personal payment information is safe. Additionally, tokenisation ensures that a user’s actual card information is never exposed during a transaction, making payments even more secure than using a physical card.

Samsung Pay is currently available for Absa and Standard Bank customers with supported Mastercard and Visa payment cards. Avios credit cards, British Airways credit cards and Virgin Money cards are supported. Samsung Pay supports the ability to load loyalty cards, so it’s not just about spending money; it also enables seamless point or miles-gathering.

“Samsung Pay works almost anywhere you can swipe, insert or tap a card, so as the first country in Africa to implement this, we are hugely excited about how it’s going to transform our customers’ lives”, says Craige Fleischer, Vice President of Integrated Mobility for Samsung South Africa. “Samsung Pay is committed to driving the mobile wallet movement in Africa, and this launch furthers Samsung’s dedication to delivering innovative services to consumers everywhere,” adds Fleischer.

Cash not dead

While cash might not be dead, and cards still dominate the payments landscape, the world of contactless payments is evolving faster than ever before. The way consumers make payments is changing faster than any area of financial services, impacted by rapid changes in digital technology, competitive forces and consumer demands.

Tshipi Alexander, Head of Consumer Issuing at Absa Retail and Business Banking, says, “Making a payment has become so much more than just making a transaction and is now also about the experience. Therefore, many of the developments in financial technology we have introduced over the past few years have been about making the buying process quicker and more convenient. The arrival of Samsung Pay now gives Absa customers even more choice on how they can make payments. It will allow them to make simple, quick and highly secure payments with their Samsung phone when purchasing goods at most retailers on both contactless and non-contactless terminals where they currently use their Absa cards – without ever having to get their card from their wallet,”

Ethel Nyembe, Standard Bank SA Head of Card Issuing, says, “We want to make sure that Standard Bank’s payment solutions become the preferred choice for digital experiences – whether it be traditional cards, virtual cards, tap to pay, or Samsung Pay. Customers retain their plastic cards, but we are making sure that people who want to go beyond traditional payment methods can now participate in an exciting mobile payments world, which is getting bigger every day.”

To start using Samsung Pay, Samsung users should upgrade to the latest software version for their eligible Samsung Galaxy smartphone. Then download the Samsung Pay app from the Google Play store, register or log in to their Samsung account, select a preferred method of verification by fingerprint, iris scan or PIN, scan a debit, credit or cheque card with the camera and verify the card details.

Easy to use and set up

To make payments, users launch the Samsung Pay app by swiping up from the bottom of the home screen or lock screen, authenticate with their iris, fingerprint or PIN, then tap or hold their Samsung device close to the payment terminal. Because Samsung Pay works on both secure magnetic transmissions (MST) and near-field communication (NFC) point of sales terminals, vendors do not need to change their current point of sale machines to accommodate this new technology.


Steven Ambrose | Techhuman.com | @ambio | mail me |

More information | www.samsung.co.za |


 

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