by Douglas Kruger
Most books on innovation get bogged down in the obvious stories: Edison and the lightbulb, Steve Jobs and the iPhone. Here, finally, is a uniquely South African look at the topic. Relentlessly Relevant opens with the vendor just outside of Soweto who, for a small fee, will have your bunny-chow run over by a truck.
It moves all the way up to lessons from BMW SA, the Dean of GIBS and Michael Jordaan. South African speaker and author, Douglas Kruger, known for his book Own Your Industry – How to Position Yourself as an Expert presents a practical look at all the levers you can access to innovate in your business, big or small, for greater profitability.
