Tag: website cookies
The third-party cookie comeback – what does this mean?
Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.
Things that will shape advertising in 2024
At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing to – from the useful; “Three factors influencing your investments this year” to the downright absurd; “Why that cuddly kitty of yours is a killer.” And no, we didn’t make that last one up – it’s a bona fide New York Times article!
Digital advertising – a growing concern for privacy
Access to quality information has never been more important than it is today. We’re living through a pandemic; seeing a cost of living and energy crisis; witnessing a horrific war in Ukraine; and experiencing increasing climate crises across the globe.
Balancing privacy and digital marketing in the information age
The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.
