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Adtech’s future – AI, first-party data & privacy

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

An analysis of traffic, transactions & Black Friday dynamics

Black Friday has come and gone, and with the current state of our economy we’ve seen a significant change in consumer behaviour. This years Black Friday has some clearly defined changes such as how consumers chose to make their purchases, the platforms they used to make them as well as how much they chose to spend.

Prepping your laptop for the new year

A new year is upon us! It's a time for relaxation, reflection, and making plans for the next twelve months. We might do some cleaning, clearing out the previous year's clutter, and get our thoughts in order for when we return to our offices, dorms, and classrooms.

How SMEs can maximise Black Friday for sustainable long-term growth

In recent years, South Africa has embraced the global phenomenon of Black Friday. While, for businesses in this country, it's tempting to focus solely on the immediate potential that this flurry of buying activity presents, small and medium enterprise (SME) should take a much longer-term view of Black Friday, understanding its real potential to underpin long-term growth.

Ways not to become a cybercrime statistic

If you believe cybercrime is something that only happens to businesses and “other people,” now is a good time to reboot your attitude. South Africa currently has the third highest number of cybercrime victims worldwide according to Accenture, with cybercrime costing South Africa R2.2 billion per year.

REVIEW | itel Vision1 Pro – The Power of Vision

itel has released a refreshed Vision1 Pro. The promise of this new range is powerful high-end features at a very reasonable price. Getting inspiration from sunshine and bluish-green lake, itel Vision 1 Pro comes with Cosmic Shine and Ice Crystal Blue design and colour


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