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Business Intelligence – increasingly a focus for African manufacturers

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One significant challenge facing African manufacturers is inadequate reporting and analysis capabilities. This often results in inefficient decision-making processes due to siloed data, limiting the ability to respond to changing conditions quickly.

Measuring OOH attribution – a guide to boosting brand lift

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Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

Want to unlock more value? Focus on true costs

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For many business leaders, the heat is on. They face inflation, supply chain disruption, labour shortages, and pricing pressures. Protecting margins while meeting customer needs and navigating economic uncertainty is crucial. However, many lack transparency and granularity in actual cost structures.

Opening a second business location – steps to expansion

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The prospect of expanding your business to a second location might be an enticing opportunity for growth. But it’s a decision you shouldn’t take lightly. Careful planning, critical analysis, and data-informed execution are essential to ensuring your new location’s success.

Inside or outside? The strategic value of outsourcing

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Outsourcing is more than just catching an expert by the digital tail and swinging them into the enterprise, it’s a strategic investment into a long-term collaboration. Outsourcing essential business operations across multiple departments and functions has proven its strategic value as service providers refine their offerings and enterprises adapt their use cases and perceptions.

The benefits of ERPs inside a blockchain

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While enterprise resource planning (ERPs) are applications used by businesses to manage and integrate the essential and crucial parts of their structures to streamline...

An analysis of traffic, transactions & Black Friday dynamics

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Black Friday has come and gone, and with the current state of our economy we’ve seen a significant change in consumer behaviour. This years Black Friday has some clearly defined changes such as how consumers chose to make their purchases, the platforms they used to make them as well as how much they chose to spend.

Artificial intelligence needs a human counterbalance in HR

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Artificial intelligence (AI) provides a service to HR, but shouldn’t replace people as a way of handling human resources within the business. AI has dominated business conversations in 2023 – the dangers of using a generative AI such as ChatGPT when it comes to content and communication, the dangers of artificial generative intelligence (AGI) within society and, of course, the use of AI across multiple touchpoints within the business itself.

Optimising supply chains with ERP Intelligence

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Findings contained in a new report by the United Nations Conference on Trade and Development (UNCTAD) indicate that Africa’s economies have the potential to become major players in global supply chains.

Loud labourers add pressure to an already challenging workplace

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A new workplace trend has emerged, called loud labourers, which will only add pressure to the lives of already stressed business managers. In keeping with our mandate to help businesses manage numerous labour-related challenges, from legislation to post-COVID-19 trends such as quiet quitters, we are drawing attention to loud labourers – a term used to describe workers who ‘talk the talk, but barely walk the walk’.

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