Tag: visibility

Blockchain technology goes by many names; game-changer, disruptive, futuristic and impenetrable. Names all well-deserved and valid. Initially associated with cryptocurrency, blockchain has well and truly come into its own and now includes health, transportation, disaster recovery and importantly, supply chain management.

Two years ago, we warned that organisations failing to embrace data, artificial intelligence (AI), and technology would risk being left behind by their competitors. A year later this prediction came true as organisations ranked technology as the most disruptive force in organisations in 2023 and rocketed to the top of the corporate agenda.

Maintaining a resilient supply chain for maintenance, repair, and operations (MRO) is crucial for businesses across various sectors. In today’s fast-changing and unpredictable world, maintaining a resilient supply chain for MRO is crucial for businesses across various sectors.

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

Open banking and open finance are buzzwords in the financial sector that have been sparking curiosity. They are frameworks that allow authorised third-party providers (companies or services that offer financial products/services to consumers) to access financial data from banks and other institutions via secure application programming interfaces (APIs).

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

As we celebrate Women’s Month in South Africa, this is a time to reflect on the pivotal role male allies can play in amplifying women’s voices in the workplace, particularly in leadership roles.

One significant challenge facing African manufacturers is inadequate reporting and analysis capabilities. This often results in inefficient decision-making processes due to siloed data, limiting the ability to respond to changing conditions quickly.

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

For many business leaders, the heat is on. They face inflation, supply chain disruption, labour shortages, and pricing pressures. Protecting margins while meeting customer needs and navigating economic uncertainty is crucial. However, many lack transparency and granularity in actual cost structures.