Tag: Vanessa Van Coppenhagen
Promotional competitions – is there a free lunch when you win...
A brand runs an on-pack promotion: buy a product, find the code inside, enter it on an app, and you might win a prize. The prize could range from a free lunch to an all-expenses-paid trip to Paris. Thousands of people enter, and a winner is drawn. The marketing team would love to announce the winner with a photograph and a celebratory post on social media. However, the winner would rather not.
Can the New York times stop the machine?
The New York Times (NYT) is taking on tech giant Microsoft (MS) and The Disrupters - the OpenAI group of companies (OAI) - in the New York District Court, alleging that MS and OAI are copying and using NYT's work and "massive investment in journalism" without permission or payment to create generative AI (GenAI) tools and products, like Microsoft's Co-Pilot (formerly Bing Chat) and OpenAI's ChatGPT, that compete with it. This, according to NYT, translates into vast savings and profits for MS and OAI.























