Tag: user privacy

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

With consumers increasingly aware of both the value of their data and of the threats to it, it’s never been more crucial for business leaders to respect user privacy. The South Africa’s Information Regulator has stated that local companies report at least 100 cyber security breaches every month.