Tag: user engagement

Most businesses understand the competitive advantages of investing in a comprehensive data analytics solution. Yet not all of them enjoy a full return on their investment. This is because, once a preferred solution has been implemented, extracting the most value from a business intelligence (BI) tool requires comprehensive user adoption and engagement.

Given today’s competitive business landscape, decision-makers constantly seek innovative ways to engage customers, enhance productivity and drive revenue. This is where gamification plays a crucial role. Gamification applies game-like elements such as rewards, challenges and leader-boards to non-gaming contexts.

Few business leaders dispute that artificial intelligence (AI) is on course to upend every major market sector and industry, but many boards aren’t always aware of what a successful AI strategy looks like, or how best to prepare their organisations for the change.

Effective cross-generational communication with customers requires an excellent omnichannel strategy and chat is fast becoming the cornerstone for brands around the globe. But chat channels still carry a degree of security hesitancy that companies will need to overcome if they hope to reap the full rewards of chat commerce.