Tag: unstructured data

Every organisation is working to harness artificial intelligence (AI) to improve sales and customer service experiences. However, great AI relies on data. Traditionally, companies have used structured data, such as rows and columns, often from customer relationship management (CRM) applications.

Does anyone remember when banks and insurance companies lamented that customer information couldn’t be leveraged effectively? This was because it was locked up in silos. Surprisingly, you don’t need a long memory - this was only about 12 months ago. And it remains a major issue for large organisations. Many still struggle to integrate disparate divisions dealing with the same customers, but separately.

As data moves to the cloud, data volumes continue to explode and become increasingly fragmented across devices, locations and service providers. This exponential growth of data and information ushers in the increased burden of responsibility on organisations to strictly enforce data policies and governance, that must be adhered to in an environment of escalating global regulation.