Tag: Twitter
Character Limit – How Elon Musk Destroyed Twitter
In a world of viral ideas and emotions, who gets to control the narrative? Who gets to be heard? What does power really cost? This is the story of Elon Musk's showdown with Twitter. It explores how the richest man on earth came to control one of the world's most powerful media platforms.
BOOK REVIEW | Breaking Twitter
New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.
Ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional intelligence, the more it wins. According to the Kantar Purpose 2020 report, almost two-thirds of millennials and centennials (our soon-to-be economic engine), express a preference for 'brands that have a point of view and stand for something'.
Legality of job screening on social media?
On 13 February 2019, the Minister of the Department of Public Services and Administration in South Africa (the Department) released a media statement, causing some unease amongst the general public.
The Art of Posting – Are you breaching copyright?
Social networking is increasingly becoming a daily ritual of many South Africans. According to World Wide Worx’s SA Social Media Landscape 2017, Facebook is...
BusinessBrief December/January 2017/18 edition is now available!
Read our exclusive cover story entitled THE ART OF POSTING - ARE YOU BREACHING COPYRIGHT? by Hugh Melamdowitz, Partner, Spoor & Fisher as well as a host of other topical management articles written by professionals, consultants and academics in the December/January 2017/18 edition of BusinessBrief.
