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AI insights from unstructured data – transforming CX

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Every organisation is working to harness artificial intelligence (AI) to improve sales and customer service experiences. However, great AI relies on data. Traditionally, companies have used structured data, such as rows and columns, often from customer relationship management (CRM) applications.

Choosing e-commerce platforms – why ad platform integrations should be front...

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Every e-commerce business knows that digital advertising is the key to attracting and converting customers. The success of your digital advertising strategy, in turn, depends on how effective you are in feeding platforms such as Google Ads, Meta Ads, and TikTok Ads with sufficient amounts of high-quality first-party data.

The importance of EQ in business turnaround

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Emotional intelligence (EQ) is the first skill business leaders need to apply when turning things around.

Hiring for trust

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In most organisations, we don’t have the luxury of time to determine if we can trust someone – especially a new hire. We don’t know how they’ll react in stressful situations. We don’t know, ahead of time, if we can rely on them to do their jobs and take responsibility for their decisions and actions.

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