Tag: tracking

For mining companies, social labour planning (SLP) should be more than a tick-box exercise when applying for a mining licence. If approached strategically, it is a powerful tool for fostering economic prosperity by building a skilled and diverse workforce.

Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

With remote work firmly entrenched in our reality, employee self-service systems have become a game-changer, digitising and automating critical tasks to ease the administrative load on payroll and HR teams. These web or mobile-based platforms offer employees direct access to their personal HR information, enabling them to manage various aspects of their employment independently.

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

When we think of technology and the ICT industry, the cliché often conjures an image of a male-dominated environment, focused solely on technical development. However, this outdated stereotype no longer reflects the reality of the industry.

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

Local businesses that have transitioned to hybrid work programmes are well aware of the potential productivity gains to be had when employees have the flexibility to work from anywhere. Of course, the journey from a traditional office setup to a complete remote model during the pandemic was the catalyst for this model.

With an estimated 150,000 micro merchants in townships, peri urban areas and rural areas, digitalising small and informal merchants could create significant economic spinoffs for underserved and excluded communities across the nation. Generating R178 billion in annual sales, merchants serve around 80% of the population. These merchants are often excluded from the financial and technology tools that larger retailers take for granted, restricting them from reaching their full potential.