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SME growth through digitalisation

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In today’s digital age, data-driven insights have become the cornerstone of business success. These insights help businesses thrive. Understanding customer needs provides a greater competitive edge. Additionally, analysing financial data helps businesses plot their growth. This allows them to fulfill their full potential. The benefits of data in the business world are endless.

Auctioneering strategies and insights

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One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.

Supply chain blockchain interlinking

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Blockchain technology goes by many names; game-changer, disruptive, futuristic and impenetrable. Names all well-deserved and valid. Initially associated with cryptocurrency, blockchain has well and truly come into its own and now includes health, transportation, disaster recovery and importantly, supply chain management.

Digital signatures in banking – drive security, certainty and loyalty

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BBanking goes far deeper than managing financial transactions. Organisational, compliance and governance layers are demanding and complex. From merchants to customer onboarding, relationship banking and internal agreements, these layers require effective management. Workflow management must also be handled securely and with certainty. This ensures both the bank and its customers are protected.

Neuromarketing and consumer engagement for packaging design

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Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.

Social labour planning for inclusive workforce development

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For mining companies, social labour planning (SLP) should be more than a tick-box exercise when applying for a mining licence. If approached strategically, it is a powerful tool for fostering economic prosperity by building a skilled and diverse workforce.

Motor industry sales incentive design challenges

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Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.

The human ‘X-factor’ in AI-driven marketing

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A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Digital advertising growth trends

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Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

Employee self-service portals empower!

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With remote work firmly entrenched in our reality, employee self-service systems have become a game-changer, digitising and automating critical tasks to ease the administrative load on payroll and HR teams. These web or mobile-based platforms offer employees direct access to their personal HR information, enabling them to manage various aspects of their employment independently.

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