Tag: tracking

Today’s marketers, particularly those working with SMEs, are finding that long-term gains often disappear in the pursuit of undefined "vanity metrics". These metrics are not moving the needle in ways that align with real returns on investment. The world has changed. As a result, marketing must change, too.

Recently, I came across a viral LinkedIn post that resonated with me. A woman faked her own car accident using AI-generated images. She created photos of a “smashed” car, added bruises to her own face, staged a crash scene and even produced a realistic-looking receipt. The woman was not trying to file a real claim. Her goal was to highlight how hard it is becoming for the insurance industry to distinguish real claims from fakes.

Data is full of hidden clues. If you can find them, you can use them to solve difficult business challenges. Detectives solve mysteries, and business is full of them. For example, you may know who your best channel partners are, but do you know exactly what makes them the best? Can you replicate their success across other partners? Are there early warning signs that a once-loyal partner is drifting away?

Given today’s competitive business landscape, decision-makers constantly seek innovative ways to engage customers, enhance productivity and drive revenue. This is where gamification plays a crucial role. Gamification applies game-like elements such as rewards, challenges and leader-boards to non-gaming contexts.

The evolution of South Africa's debit order landscape has marked a journey of significant milestones. The shift from the Registered Mandate Service (RMS) to the Registered Mandate (RM) payment stream requires businesses and consumers to understand its effects.

In today’s digital age, data-driven insights have become the cornerstone of business success. These insights help businesses thrive. Understanding customer needs provides a greater competitive edge. Additionally, analysing financial data helps businesses plot their growth. This allows them to fulfill their full potential. The benefits of data in the business world are endless.

One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.

Blockchain technology goes by many names; game-changer, disruptive, futuristic and impenetrable. Names all well-deserved and valid. Initially associated with cryptocurrency, blockchain has well and truly come into its own and now includes health, transportation, disaster recovery and importantly, supply chain management.

BBanking goes far deeper than managing financial transactions. Organisational, compliance and governance layers are demanding and complex. From merchants to customer onboarding, relationship banking and internal agreements, these layers require effective management. Workflow management must also be handled securely and with certainty. This ensures both the bank and its customers are protected.

Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.