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Neuroeconomics – vital for avoiding investment pitfalls

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Traders and investors must overcome many hurdles in order to succeed. Among the most common of these hurdles are emotional pitfalls such as fear and greed, and behavioural shortcomings such as impulsivity. Neuroeconomics – a relatively new discipline – may hold the key to understanding the neural processes that govern the way traders make decisions, and assist them in making the right ones.

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