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What an investor looks for in a startup

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Budding entrepreneurs are seldom short on innovative ideas; the biggest challenge is usually to attract funding to enhance execution capabilities, which is where venture capital (VC) companies come in. A form of private equity financing, these VC firms fill the gap that many traditional financiers have been unable or unwilling to fund.

BOOK REVIEW | The essential finance handbook for entrepreneurs

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Running a business will likely be one of the most challenging things you’ll ever do. However, armed with the right advice and guidance, it can also be one of the most rewarding – providing a solid financial future for you and those you love.

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