Tag: Stratitude
The importance of your people knowing their purpose
Brands with purpose rise to the top. However, when employees have no personal purpose or cannot align their purpose to that of the company’s, they become disengaged and disconnected from the business. Do your employees know your business purpose? If yes, do they know how they personally contribute towards that purpose?
Managing your organisation’s COVID-19 communication
South Africa’s President Cyril Ramaphosa has declared a national state of disaster amid the COVID-19 virus outbreak. While many areas of life are being impacted as the virus spreads, it also presents challenges for many business owners.
The B2B of LinkedIn
South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space, because you could be missing out if you’re not already using LinkedIn for business.
Presenting creative – unpack your thinking first or run 100 laps
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that you have to your work.
