Tag: storytelling

A critical look at how Bill Gates uses his wealth and power through the Gates Foundation to advance his own agenda and erode democratic institutions in the process. How much money should one man be allowed to amass? Would your answer change if you knew he was a saint?

As the year draws to a close, the festive season emerges as a pivotal juncture for both South African businesses and consumers, laden with anticipation and opportunity. With South African consumers facing financial hardships in the form of multiple interest rate hikes and fuel price increases, research indicates that South Africans are still projected to spend over R200 billion this festive season

Virtual reality (VR) technologies of today have their roots in ideas dating back to the 1800s, tracing back to the inception of practical photography. The concept began with the Sir Charles Wheatstone’s invention of the stereoscope in 1838, employing twin mirrors to project a unified image. This pioneering development later evolved into the patented View-Master in 1939, a device that remains in production even today.

In today's dynamic business landscape, repositioning has become increasingly significant for companies who want to maintain relevance, stay ahead of competitors, and adapt to evolving market demands. While "repositioning" and "rebranding" are often used interchangeably, understanding their distinctions is the key to unlocking the full potential of a brand's transformational journey.

I will open by saying, Heritage is essentially who I am. Yes, it is tradition, but it goes beyond that. As an individual, my heritage informs a lot about me. It informs what tribe I’m from and far more insightfully how I eat, what I eat, where I go, why I go there, who I associate with and why, how I speak, how I want to be spoken to, what I wear and what I don’t, how I wear it, what I care about, what I love, who I love, what I believe and don’t, and what matters to me et cetera.

Consumer behaviour is ever-changing, but several changes we’ve recently seen have and will alter the way brands do business and approach advertising. For one, consumers now have very high expectations for brands, especially when it comes to social, environmental and political issues.

Have you ever had your virtual hand up in an online meeting, ready to make a brilliant suggestion or ask a pertinent question? As time ticks away and a cacophony of voices drown out your chance to shine, you eventually concede to those who are louder and more persistent. 

People in corporate environments are often put off by the idea of storytelling as the first thing that comes to mind are fairy tales. But storytelling is a very powerful mechanism that can be used to help employees at every tier of an organisation understand the corporate strategy, the vision and their role in achieving a company’s objectives. It is also a way for leaders to be powerful communicators who can deliver a message that resonates with employees.