Tag: Stokvels

A few months into the year, financial pressure begins to feel different. School fees become due, winter expenses approach and transport costs continue to rise. Meanwhile, January’s financial resolutions begin competing with everyday survival. Rarely does one major expense disrupt financial discipline. Instead, the steady friction of small, unavoidable costs slowly chips away at our best intentions.

For years, a familiar narrative has shaped our understanding of South African consumers. It suggests they are over-indebted, under-saving and prone to conspicuous consumption. Statistics often reinforce this view. These include low household savings rates, rising unsecured lending and high levels of personal debt. On the surface, the conclusion seems obvious. However, it remains incomplete.