Tag: Social Places

Digital marketers need to be on their toes this year as a range of new tech tools takes hold and consumer behaviour moves ever faster towards instant communication and results.

New report underscores how increasingly important it is for local businesses to engage effectively with the rapidly-growing number of consumers who leave online reviews on multiple social media platforms. We have released our first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging.

Technology enabled Local Marketing Strategies (LMS) help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling LMS at branch level. Those that do, grow at a rate of about three times than that of their competitors.