Tag: search engine optimisation (SEO)

Whether they like it or not, all business owners engage in some form of marketing, but many neglect to adopt a strategic approach. It’s not surprising then that marketing was highlighted as the area in which most business owners feel they require skills training, according to the most recent National Small Business Survey by the National Small Business Chamber.

You’ve built a website for your small business, and you’re justifiably proud of how professional it looks, how well it tells your brand story, and how wonderfully it showcases your products and services. Now, the next step is to get as many people as possible to visit it so that you can start engaging with them and grow your business.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.

If you’re running a local retail or services business, you will know about the importance of local search. Consumers often search the web for products or services near them when they’re close to making a purchase, and you need to be there to close the deal.

Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018.

We don’t surf the internet like we used to because technology continues to evolve and drive our behaviour. Thanks to Google, search engine optimisation (SEO) is also changing.