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How businesses can leverage games to drive social change

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Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible.

Brand resilience – the key to business survival in 2023?

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Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds. 

Impact games to bolster loyalty and trust during the festive shopping...

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Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

Measurable gamification to reward most engaged customer

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As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.

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