Tag: Ronelle Bester
Modern tech PR strategy builds lasting authority
In the B2B technology sector, the old Public Relations (PR) playbook has become obsolete. The days of measuring success by the sheer volume of media mentions are long gone. Today, an effective modern tech PR strategy is not just about getting your name into a headline. It is about strategically building undeniable brand authority until you become the headline. This marks the difference between pushing and being pulled.
AI is changing search – and elevating reputation PR
Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.
