Tag: Roman Magis

In the early 1980s, adventure games such as The Hobbit were the beginning of interactive entertainment on basic 8-bit computers, where the player could choose the narrative of the game by selecting their preferred options for completing the adventure course at each stage.

The media landscape continues to shift, with consumer expectations driving innovation and new players disrupting traditional ways of broadcasting. Modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action1.