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Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. However, these are the last links and typically the most difficult elements to manipulate. This is due to challenges around validating sales – you can only reward loyalty if you can verify the purchase.
The concept of self-service business intelligence (BI) is one that many companies are at odds with. As is often the case, you have those who want to embrace it while others are still struggling to get their head around traditional BI. This however does not need to be the case.
Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. Increasing competition, fragmenting audiences, greater business sophistication and a proliferation of products are producing a variety of challenges and opportunities for rights holders and brands.