Tag: return on investment (ROI)

With the global economy going through uncertain headwinds, making business decisions on all fronts has become more difficult. A decision that could result in a multi-million rand outlay for the company has never been easy. Given the constant need to drive efficiency in the current economy, the pressure to generate Return On Investment (ROI) is relentless

In construction, return on investment (ROI) is not only measured on-site. It begins long before a tender is published, with the quality of the information your team uses to decide where to spend its time. I often meet contractors, suppliers and manufacturers who work very hard, chasing dozens of possibilities, yet still feel as if they are always a step behind.

South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, the Broadcast Research Council of South Africa (BRC) announced that it had appointed GfK, an NIQ company, to design and deploy the next-generation Total Video Measurement service.

Today’s marketers, particularly those working with SMEs, are finding that long-term gains often disappear in the pursuit of undefined "vanity metrics". These metrics are not moving the needle in ways that align with real returns on investment. The world has changed. As a result, marketing must change, too.

Pricing a home correctly from the outset is key to maximising returns and ensuring a smooth selling process. Setting the right asking price can mean the difference between a quick, successful sale and a prolonged listing. A listing that struggles to attract buyers can become problematic.

The current pace and flux of geopolitics continue to disrupt markets, keeping investors worldwide on tenterhooks. The US/China relationship, in particular, is the most consequential bilateral relationship in the world. In a way, it is the axis around which other global events are turning.

Most enterprises prefer working with partners that provide an integrated media and creative offering when revamping or building a website. They seek this solution from either a single agency or two agencies working in a close collaborative relationship.

Master of Business Administration (MBA) and Doctor of Business Administration (DBA) education choices offer professionals a strategic pathway to enhance leadership skills, drive career growth, and achieve long-term success. These qualifications equip professionals with leadership skills, strategic insight, and global perspective. These qualities are essential to excel.

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

The responsibility for the management of an intellectual property (IP) portfolio for any business is a daunting task. For that reason, many entities create a dedicated position within their broader legal team to oversee and safeguard their IP. Having been thrown into this role myself in my career, I have compiled a list of a few tips and tricks which may stand you in good stead on your first day on the job as in-house counsel, tasked with protecting your company’s IP.