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PR and reputation management in the AI age

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For a long time, the digital playbook for businesses was relatively straightforward. Invest in SEO, rank on Google, drive traffic to your website and convert that traffic into customers. That model still holds value, but it is no longer the full picture.

Truth beats spin – Swartz’s exit sets a new benchmark

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The recent resignation of Angelo Swartz, CEO of Spar, marks a refreshing break from corporate tradition. By leading with candour and sincerity, Swartz delivered a masterclass in transparency. He moved beyond the usual PR-scrubbed departures that dominate executive exits.

Resign with integrity – don’t blow it up as you bow...

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As 2025 draws to a close, employees planning to resign in the coming months or in the new year should prioritise leaving with grace. Resignations today are far more than a mere formality. They are a defining moment in a professional’s career. Resigning with integrity ensures that professionals maintain both their reputation and future opportunities.

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