Tag: purchasing decision
I’ll have what they’re having
With the public influence of online as an atomic conduit of marketing, Word of Mouth Marketing (WOMM) is no longer reserved for the offline arena. Digital integration has made online an adrenalised distribution channel that bullet-trains references, commodities, recommendations and reviews through communities and economies.
Ways online presence can damage a business
A company’s online presence can make or break a business, and in today’s business world, a company without an online presence is practically non-existent. This is why having a well-managed online presence is one of the most effective and advantageous strategies for a business to implement.
