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AI and ethical creative writing

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Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

How teachers can use AI

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Spare a thought for educators. Artificial intelligence (AI) has made their jobs harder, particularly when spotting plagiarism and corner-cutting among learners. Yet, AI also offers new opportunities for educators to do more with less and create new engagement within their classes.

Artificial Intelligence & primary education

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Artificial Intelligence (AI) is here to stay and is disrupting every industry, from accounting to interior design and, of course, education. AI is part of learners’ present and future and it’s important that educators guide them in using it responsibly and with confidence.

ChatGPT to help us save time but at what risks?

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It is key for organisations to have line of sight into processes and procedures that clearly define employee use cases when it comes to ChatGPT. ChatGPT, a generative artificial intelligence (GAI) developed by OpenAI designed to generate human-like text based on the input it receives, was quick to break records when it was launched on 30 November 2022.

Could ChatGPT be the learning transformation catalyst?

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ChatGPT, an artificial intelligence (AI) language model, is forcing a significant paradigm shift in the education sector, as educators at all levels, but particularly in tertiary institutions, grapple with the implications, the technology that has so much potential to do good, but also raises concerns about its impact on the validity of traditional student outputs like essays and tests.

If you copy and paste or chat to AI acknowledge your...

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In a recent finding by the CCMA the Commission upheld the dismissal of a university senior academic who had copied and pasted blocks of borrowed material into a published article without acknowledging the sources.

Will ChatGPT replace our jobs?

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Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. 

AI chatbots – communications superpower or weapon of mass destruction?

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ChatGPT has conjured up feelings of dread and excitement, depending on who one speaks to, precisely because it has brought home just how far machine learning and artificial intelligence (AI) has come. Despite very real risks, AI presents exciting opportunities for marketing communications professionals.

ChatGPT – who owns the IP?

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The issue of ownership of intellectual property created by artificial intelligence (AI) is provoking heated discussions as the new chatbot “ChatGPT” takes the world by storm. It has raised questions about copyright in the work generated, ownership of copyright, and even possible plagiarism of works by AI.

Generative AI – a game changer for people, business and government

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Using OpenAI’s ChatGPT, the response below was generated following the prompt "Write the opening paragraph for a media release about how transformative generative AI can be for business and government". Generative Artificial Intelligence (AI) has the potential to revolutionise the way businesses and governments operate, enabling them to create new products and services, improve efficiency and decision-making, and drive innovation.

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