Tag: persuasion
Neuromarketing and consumer engagement for packaging design
Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.
Teaching people where to pee – the conundrum of victimless crimes
We don’t like people urinating in public. At the same time, most liberal-minded people wouldn’t want somebody jailed for it or might feel uncomfortable seeing someone being flogged in public for the offence. Still, it is a bad habit; unhygienic and the nudity a bit of a shock on an empty stomach. We want a sense of order, don’t we?
Unlocking success by tapping into the power of soft skills
Now well over the 20-year milestone mark in my marketing career, one of the key lessons I learned along the way, is that academic ability alone wasn’t going to be enough to cause me to thrive in the workplace. It was through firsthand experience and keen observations that I discovered the profound significance soft skills play in a successful corporate career.
Can AI find your next C-suite hire?
Artificial Intelligence (AI) is revolutionising business and we’re all beginning to relax with it as we learn that it is generally to be welcomed rather than feared. As a tool, it is excellent at making tasks less time-consuming and more efficient, and this applies to the work of executive search businesses as much as to other business processes.