Tag: persuasion

We live in a time when information is everywhere. Consumers are savvy and seek information and reviews about products and brands to make informed purchasing decisions. Consumers no longer want to be convinced; they want to be informed.

Of all the bewildering and chaotic projectiles lobbed out of the White House, none is more confusing than tariffs. The very word "tariff" is likely to put most citizens to sleep. However, a sudden 200% increase in the price of a bottle of French wine would jolt anyone awake. This number is a real threat from Trump.

Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.

We don’t like people urinating in public. At the same time, most liberal-minded people wouldn’t want somebody jailed for it or might feel uncomfortable seeing someone being flogged in public for the offence. Still, it is a bad habit; unhygienic and the nudity a bit of a shock on an empty stomach. We want a sense of order, don’t we?

Now well over the 20-year milestone mark in my marketing career, one of the key lessons I learned along the way, is that academic ability alone wasn’t going to be enough to cause me to thrive in the workplace. It was through firsthand experience and keen observations that I discovered the profound significance soft skills play in a successful corporate career.

Artificial Intelligence (AI) is revolutionising business and we’re all beginning to relax with it as we learn that it is generally to be welcomed rather than feared. As a tool, it is excellent at making tasks less time-consuming and more efficient, and this applies to the work of executive search businesses as much as to other business processes.