Tag: materialism
Putting people first – how brands can achieve salience through empathy
Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.
BOOK REVIEW | Jump! An epic travel and soul adventure memoir
Former CEO, successful businessman, part time playboy, father, brother and son, Lenerd Louw’s Jump! is an epic travel and soul adventure of his phenomenal five-year journey in search of himself, which takes him to 35 countries across the globe.
Corporate arrogance | is there an antidote?
In an ideal world, successful private companies would distribute their wealth responsibly among stakeholders. Instead, many companies allow the unchecked pursuit of financial success to distort their thinking and their values, leading to extremes of wealth accumulation. In our materialistic society, displaying financial success is accepted, even overtly encouraged. However, many such habits lead to a deadly culture of arrogance and a (barely concealed) disdain for those who are less successful.
