Tag: Martech
DIY AI marketing – activity without outcomes
I speak to business owners every week. Many have been using Artificial Intelligence (AI) for marketing for months. However, they still cannot explain what it has done for their revenue. These businesses have content going out. They run ads. They stack subscriptions. Yet no system connects any of it. As a result, the AI stays busy. The business does not grow.
Martech megatrends
Digital marketers need to be on their toes this year as a range of new tech tools takes hold and consumer behaviour moves ever faster towards instant communication and results.
