Tag: MarketingInsights

Customer Experience (CX) and consumer behaviour have entered a more demanding phase. While AI has gone mainstream, customers remain stubbornly human. They do not reward brands for deploying technology. They reward brands for solving problems quickly, fairly and with genuine empathy.

We have unveiled our sixth annual What Matters report, in collaboration with in-house cultural strategy experts from Space Doctors. This year’s edition explores eight trends that illuminate how identities are being reshaped. The report also provides insights to help brands navigate a world where contradictions are the new normal. Together, these insights point to trends shaping culture and consumer expectations.