Tag: marketing communication
It is all in the strategy
Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form possible to drive the profitability of the brand or business. The world is full of great examples when it comes to strategy.
BOOK REVIEW | Born White Zulu Bred
GG Alcock was born in Msinga, then one of the most poverty-stricken and violent parts of KwaZulu-Natal. His activist parents, Neil and Creina Alcock, raised their two sons in a mud hut with no running water, electricity or modern conveniences and they grew up like young Zulu boys, herding goats and hunting small animals.
Data protection is key in a digital world
Data is a key asset to any business – that’s why it’s crucial that it’s protected. Data can help businesses understand vital information, such as customer buying behaviour or enable digital payments. However, in the wrong hands, it can be abused. Consider the risk that cyberattacks and data breaches pose to businesses.
