Tag: marketing campaign

Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints along the way. The trick is to be able to understand the role that each of these channels and touchpoints played in the desired outcome of the customer making a final purchase.

Marketing ultimately drives the sales of any business. Without it, many companies wouldn’t sell their products or services and wouldn’t survive in a highly competitive environment. By empowering organisations to reach their target audience, marketing has become a modern-day business essential, particularly in trying times.

Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of sustainable business growth. In fact, a study we commissioned, Expectations Vs Experience: The Good, The Bad, The Opportunity, indicates that a mere one-point increase in experience scores can translate into millions of dollars of annual revenue (the 'good'). 

The Plug is not any typical creative agency, we are made up of a number of creative individuals that offer different skillsets. We’re not just a few creatives but we are a collective of them. We are the Plug that connects you to the youngest and freshest creatives within the Joburg space as well as around Mzansi. Our sole purpose is to create beautiful artwork and campaigns that we are proud of and certainly keep our clients coming back for more of our services.

Hulya Balikci | Online Reputation Manager | NATIVE VML| hulya.balikci@native.co.za | www.vml.com | “Big Data” has became a popular term recently and it refers to the huge...