Tag: marketing budget
The influencer marketing impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.
Retailers lose billions due to a disconnect with customers’ preferred touchpoints
Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.
Of course you should cut your marketing budget
Beware of the marketing experts who warn you not to cut your marketing budget, with their perennial slogan, 'cutting your budget would be an overreaction that could be costly to your company in the long run'.
Is your reputation fit enough for the long haul?
Looking after your health and becoming fit, is very closely linked to looking after your reputation. You need good health to get you through life, and you need a good reputation to support you through your company’s journey. Building your reputation can be learnt from physical fitness.
