Tag: marketing automation

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day.

According to a study by Brain & Company, organisations with a Customer Experience (CX) mindset drive a revenue of 4-8% higher than the rest in their respective industries. Having a customer-centric approach is therefore vital for businesses operating in the digital age. Here, data is a key element in driving business operations.

If computers are good at one thing - and they are good at many - it's automating tasks we used to have to do manually. This seems obvious now but it's only since the 1980s that this capability has been in the hands of the average person.