Tag: market intelligence
New traveller insights show a shift to affordable adventure tourism
More than 30% of South African adventure travellers spend under R500 per person per day. Yet, they demand high-value experiences. This is according to our new traveller insights. The study is the most comprehensive analysis of South Africa's domestic adventure tourism market to date. It surveyed over 4,200 respondents in partnership with Wesgro through the 101 Adventures Western Cape Competition.
