Tag: Liferay Africa

The insurance industry was once a bastion for slow, conservative business practices. But as other industries have either embraced digital transformation or have been radically upended by technology-driven startups, most insurers have realised that they have to follow suit.

Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year. There are numerous advantages to reflecting on what worked and what did not.

The battlefield to win your customers’ business is fraught with opposition that only seems to grow more powerful by the day. Customer experience leaders have been hard at work investing in beautiful UX, intuitive navigation, and winning strategies, but is that enough? Is there something that leaders are overlooking when it comes to creating a unique customer experience?

We’re often told that entrepreneurship is crucial to securing Africa’s future, especially when it comes to providing the jobs the continent so desperately needs. There’s also no doubt that the continent has any number of entrepreneurial stories to draw inspiration from.

Standing out in a competitive industry like insurance is a challenge. To remain competitive, insurers must understand how to successfully serve their customers while keeping costs low. It’s for this reason that there is an increasing demand for self-service options.