Tag: Leagas Delaney South Africa
Strategy in advertising is like a nerve – invisible but essential
In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.
The confidence gap – a reflection on leadership and self-doubt
Can you really have it all? As a leader, balance often feels like an illusion. Lately, I have been thinking differently. Maybe leadership is not about balance but about rhythm. Within that rhythm, one feeling often surfaces yet remains unspoken: self-doubt.
AI in strategic thinking – enhancing creativity in advertising
I do not consider myself an early or late adopter of technology. I need the right nudges to start exploring. After trial, I enjoy playing and learning new applications. Recently, our business unit started exploring Artificial Intelligence (AI) tools to enhance strategy delivery.
Unleashing the power of African creativity
In recent years, the world has witnessed a remarkable shift in the global creative landscape, with African creativity arising as a powerful force to be reckoned with. As statistics and industry reports affirm, it is indeed our time to lead, and we have every reason to be proud of the incredible talent emanating from the diverse and rich cultures across the continent.
