Tag: Just Design
Glass isn’t always greener – rethinking sustainable packaging design
Over the past decade, society has started switching to glass bottles to avoid microplastics. As it turns out, that big sustainable swap comes with 50 times the microplastic payload. According to recent research by the French Agency for Food, Environmental and Occupational Health and Safety (France's ANSES), the war between glass bottles and plastic ones is a red herring.
Creating the packaging secret sauce for consumers
Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.
Neuromarketing and consumer engagement for packaging design
Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.
