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WhatsApp smartbot lead retention is transforming sales strategy

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Traditional marketing channels such as call centres, SMSs and emails are being put on mute by consumers. Many people feel fatigued by the constant and incessant marketing spam they experience every day. There is no logical reason for businesses to continue hammering the dead horse of traditional marketing channels.

Seizing opportunities in a skills scarce landscape

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In the ever-evolving digital landscape of today, where data stands as the new currency, the demand for skilled data management professionals has become ever apparent. As a critical, ethical, legal and operational concern in modern business, data protection and management are essential for maintaining business continuity.

Youth Month – Cultivating healthy financial habits from an early age

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South Africa commemorates Youth Day on 16 June 2023. With this in mind, we thought it prudent to tackle the importance of establishing good financial habits from an early age. The Oxford Dictionary defines the word habit as “a settled or regular tendency or practice, especially one that is hard to give up”.

What SMEs can learn from Amazon’s imminent disruption of SA’s marketplace

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Leaked documents detailing the forthcoming launch of ‘Project Fela’ – a new marketplace with its own membership programme owned by Amazon – has prompted much industry speculation and debate around the role that competition plays in sector development.

Spending your insurance pay out – to splurge or to save?

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There have been many instances where people have received large sums of money from an insurance pay out and have blown it all unwisely. The TV series I Blew It shows a few examples of this and many have experienced this first hand or seen family and friends go through the same.

A millennial’s view of the working world

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There is a lot of research about the varied needs and world views of different generations. In this article, as a working millennial, I discuss how work looks through my eyes and what has changed in comparison to how my parents did it.

Fintech start-up to save South Africans from growing credit-trap

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South African fin-tech start-up, Payflex, is on the warpath with South Africa’s debt crisis. We intend to save online consumers from themselves by encouraging them to spend responsibly while offering online shoppers an interest-free payment solution. Our arrival to market is well-timed.

Boost your business with smart delivery

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Differentiate your business in the one way that customers value the most: deliver the goods on time. 

How smart supply chains drive shift to convenience shopping

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Around the world, consumers are becoming increasingly focused on convenience within every sphere of their lives. With technology fuelling an ever-quickening pace of life,...

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