Tag: Infobip Nigeria
Enhancing citizen engagement – lessons from West Africa
The public sector in West Africa, much like in other regions, faces deep-rooted challenges. It struggles with rigid bureaucracies and outdated systems. The very institutions meant to serve citizens often become trapped in structures that block innovation and delay progress.
Mastering customer touchpoints for retail success
In recent years, retail and eCommerce businesses have adapted to the increasing influence of digitalisation. Customers now demand user-friendly digital interactions, with little tolerance for inconveniences. Surprisingly, 86% of customers are willing to abandon a brand after just two negative experiences.
Customer is King as organisations try to differentiate from competitors
Africa is currently the world’s second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank, meaning that there is endless potential and opportunity for organisations to grow and transform on the continent.
