Tag: influence
Return of the Spider
Return of the Spider is the stunning companion to Along Came a Spider, the New York Times bestselling debut that introduced Detective Alex Cross, “the real deal, a character who matters” (Rolling Stone). This is Book 33 in the Alex Cross series, and it takes the suspense to terrifying new heights.
Cultural relevance in branding builds lasting trust
The term “cultural relevance” is all the buzz. But is it truly culturally relevant when a brand simply hops on the latest meme, references the current big sports moment or issues a token nod to whatever is trending? This approach feels like the brand version of dropping in for a quick photo and then leaving. It is similar to being a cultural tourist, but in a digital context.
When Everyone Knows That Everyone Knows
As a cognitive scientist, the ultimate subject of Steven Pinker’s fascination is how we think about each other’s thoughts. This process seems infinite and complex. It sounds impossible, yet Steven Pinker shows that we do it constantly. This awareness, which we experience as something public or “out there”, is known as common knowledge.
