Tag: human creativity

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Artificial Intelligence (AI) is now firmly in the mainstream as workplaces and jobs begin to undergo a transformation that is both daunting and exhilarating. According to the Future of Work Report 2024, over 95% of global business leaders agree that AI will profoundly influence how companies deliver services.

Generative AI (Gen AI) has burst onto the scene. It appeared fast and is evolving even faster. It’s impact on value chains will fundamentally transform the nature of work, reshaping how businesses deliver value and better experiences for employees and customers.

The advent of AI reporters, as showcased by platforms such as NewsGPT.ai, has heralded a significant shift in the realm of journalism. As these technologies rise in prominence and capability, journalism schools across the globe are gearing up for a transformation unlike any before.

Read our exclusive cover story titled ChatGPT - who owns the IP? by Lodewyk Cilliers and Dina Biagio, Partners at Spoor & Fisher, and ChatGPT, Language Model Computer Program, OpenAI, plus a host of other topical management articles written by professionals, consultants and academics in the February/March 2023 edition.

In September 2022, the Copyright Amendment Bill was passed by the National Assembly – giving South African artists, creators and entrepreneurs more benefits and rights, including receiving adequate remuneration.

Organisations need to be serious about creativity if they want to drive sustainable business success across global markets. It’s often forgotten that business is a creative pursuit. Every business, be it a technology giant such as Microsoft, or a tiny corner store serving one community, stems from a single idea.

Artificial intelligence (AI) is maturing rapidly as an incredibly powerful technology with seemingly limitless application. It has demonstrated its ability to automate routine tasks, such as our daily commute, while also augmenting human capacity with new insight.