Tag: Hoorah Digital Consultancy

Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year. There are numerous advantages to reflecting on what worked and what did not.

Terms like 'hyper personalisation' and 'micro moments' are more than just trendy buzzwords. Rather, they are important concepts set to disrupt and define digital marketing in 2020 and beyond. A closer look at these and other trends reveal where marketers need to be spending their time, effort and budget in the year ahead.

Big data is that buzzword that explains the growing volume of data encompassing every aspect of human life. It relates to the notion that almost every human action can be quantified and logged in a bank of data that is expanding at an unusual rate.