Tag: Hannelie du Toit
New traveller insights show a shift to affordable adventure tourism
More than 30% of South African adventure travellers spend under R500 per person per day. Yet, they demand high-value experiences. This is according to our new traveller insights. The study is the most comprehensive analysis of South Africa's domestic adventure tourism market to date. It surveyed over 4,200 respondents in partnership with Wesgro through the 101 Adventures Western Cape Competition.
New benchmark guidelines for adventure tourism
Industry-wide collaboration has led to the publication of new and updated safety standards and toolkits. This is part of a broader vision to position the region as the ultimate adventure destination. We have launched a new toolkit and five category-specific Codes of Good Practice. This marks another milestone in the industry's journey towards global best practices and enhanced safety standards.
