Tag: Generative Artificial Intelligence (GenAI)
AI is changing search – and elevating reputation PR
Public Relations (PR) is more crucial than ever in the age of Generative AI (GenAI) and Large Language Models (LLMs). AI-driven search engines no longer just scan social media or reviews - they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility.
GenAI and the job market – what employers need to know
The rise of Generative Artificial Intelligence (GenAI) is transforming workplaces around the world. South Africa is no exception to this trend. As businesses adapt to new ways of working, job seekers are also rethinking their careers. They are upskilling and negotiating better opportunities in response to the evolving job landscape.
