Tag: General Data Protection Regulation (GDPR)

The cloud infrastructure market is likely to be the battleground of the immediate future. Globally, the cloud is booming with the combined public cloud infrastructure as a service (IaaS) and platform as a service (PaaS) segments forecast to have revenues of $400 billion in 2025.

In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

Data is every company's biggest asset and that is why data protection should be a top priority for every business owner. Data protection is becoming more complicated as old electronics become redundant and new devices are added to the network.

Data is a key asset to any business – that’s why it’s crucial that it’s protected. Data can help businesses understand vital information, such as customer buying behaviour or enable digital payments. However, in the wrong hands, it can be abused. Consider the risk that cyberattacks and data breaches pose to businesses.

Change is everywhere in the business services environment right now, as companies try to establish what the future of work will look like. And in many senses, the old business rulebook has been ripped up and thrown away, bringing so much into question.

The processing of personal data has become increasingly valuable and lucrative for businesses. It offers opportunities for economic growth, social advancement, and research. However, it can also pose risks to the rights of individuals, their basic human rights.

Making your network safe from the traditional north to south perspective is no longer enough. In a digital world, micro-segmentation that secures it from east to west is also vital. In the modern era of cybercrime, ransomware and digital threat vectors, your infrastructure security is more essential than ever.

Failure to implement effective compliance and accountability systems is costing the public sector dearly and making supply chains fertile ground for corruption. If the South African government is serious about stopping the rot, strict measures need to be introduced in state departments and safeguards against cyberattacks significantly improved. 

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today’s programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms these platforms can offer or the vast amounts of consumer data they collect.