Tag: gamification

The move towards virtual, augmented reality and gamification is becoming increasingly effective in brand’s story telling. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile and that first broken heart.

The latest research has demonstrated what we always known: Entrepreneurship can be taught, selected for and measured. A study has identified the indicators which predict high-impact entrepreneurial activity in the start-up sector. The study was carried out with 1,200 start-up and established entrepreneurs.

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey.

Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium? Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.

As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.